Co-Founder
·
Dental Pitch Brokerage
Sell-Side Dental M&A Advisor, EBITDA Expert, and Practice Value Strategist
If you are thinking about selling your dental practice, Matt Ornstein helps you understand what it is actually worth, what buyers will scrutinize, and how to position yourself for a stronger outcome — before you ever go to market.
As Co-Founder and Co-CEO of Dental Pitch Brokerage, Matt brings a perspective most brokers cannot offer. He played a pivotal role in scaling a dental support organization from 20 to over 70 locations, growing its valuation from $70 million to more than $275 million. That experience gives him rare insight into how dental groups think, how deals are structured, and what it truly takes to maximize practice value.
He is also the author of The Dental EBITDA Handbook and The Art of the Dental Deal — two books that make complex financial concepts clear and actionable for practice owners navigating a sale. That educational approach is central to how he works with every client.
Most brokers see a practice from one side of the table. Matt has sat on both sides — as someone who built and scaled a large dental organization, and as an advisor who has guided sellers through the full transaction process. That dual perspective shapes every conversation he has with a client.
Real Operating Experience
Scaled a DSO from 20 to 70+ locations — $70M to $275M+ in valuation growth
EBITDA & Valuation Depth
Author of two books on practice value and the financial mechanics that drive sale price
Transaction Strategy
Sell-side focus with deep understanding of how buyers assess risk, structure deals, and evaluate upside
Seller Education
Clients who understand the process negotiate from a stronger position — that is central to how Matt works
"I tried on my own. Working with Dental Pitch Brokerage was so efficient. I was able to talk with multiple buyers all at the same time. It was nice to weed out the ones that are not a good fit. It also made it really streamlined and that helped me decide which company to move forward with."
Dr. Terry Soule
A Satisfied Client of Dental Pitch Brokerage
Selling a dental practice is not just a transaction. It is a transition that affects your income, your patients, and your life's work. Matt's approach is built around making that transition as informed and strategic as possible — from the first valuation conversation to the day of closing.
Dental Pitch Brokerage is built around a more collaborative and advisory-driven model than traditional brokerage — with hands-on support around EBITDA, valuation, buyer fit, and transition strategy. In plain English, Matt helps dentists prepare, optimize, and sell from a position of strength.
Understand what your practice is actually worth
Identify what can be improved before going to market
Prepare for buyer scrutiny and due diligence
Compare buyer options with clarity
Negotiate from a position of strength
What separates Matt from most M&A advisors is where his knowledge comes from. He has not just studied dental practice transactions — he has lived them, managing the operational, financial, and strategic complexity of nearly 70 dental offices simultaneously.
That experience translates directly into how he advises sellers. He understands how rising interest rates affect DSO buying power, how free cash flow impacts deal viability, and how operational decisions made years before a sale can determine whether a practice commands a premium or leaves money on the table.
That commitment to education extends beyond his client work. Proceeds from his books go directly to financial aid for dental students — a reflection of the same philosophy he brings to every client: that knowledge, not just connections, is what drives better outcomes.
His expertise covers:
Relevant for dentists who want to:
Two books written for practice owners who want to understand the numbers before they negotiate.
Book
The Art of the Dental Deal: How To Operate, Grow & Sell Your Dental Practice For Millions
A comprehensive playbook on how to operate, grow, and position your practice for a high-value exit. Covers practice growth, profitability optimization, valuation strategy, and how to prepare for a stronger sale outcome.
View on Amazon
Book
The Dental EBITDA Handbook
A concise 20-page guide that demystifies EBITDA and explains exactly how it affects your practice's market value — and what you can do about it before you go to market.
View on AmazonDownload both books for free — no purchase required
When dental industry leaders want perspective on EBITDA, practice valuation, and what makes a sale succeed — they call Matt.
Matt Ornstein on the Future of Dental Brokerage
→ DentaltownEBITDA vs. Cash Flow
→ Dental Wealth NationRevolutionizing Dental Practice Sales
→ Dental Economist ShowMatt Ornstein on the Future of Dental Brokerage
→ Bryan Laskin PodcastInterview with Matt Ornstein of Dental Pitch Brokerage
→Dentists who want to sell for the most money need more than a buyer list. They need help understanding what drives value before they go to market — and that is exactly where Matt's expertise stands out.
Understand EBITDA and how it affects practice value
Improve profitability before a sale
Prepare for buyer scrutiny
Think strategically about timing and transition
Avoid leaving money on the table
Navigate the full closing process with clarity
Also relevant for dentists searching for:
If you are ready to sell smarter — or just want to understand what your practice is worth — Matt Ornstein is the right conversation to start.
The goal is not just to sell your practice.
The goal is to sell it wisely.
Matt is one part of a team built specifically around helping dentists sell smarter. Learn more about the people and approach behind Dental Pitch Brokerage.
