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MATT ORNSTEIN
Co-Founder/Owner of Dental Pitch Brokerage
Matt Ornstein is a leading M&A expert in the dental industry, best known for guiding dentists through high-value practice sales and acquisitions.
As Co-Founder and Co-CEO of Dental Pitch Brokerage, he has redefined the brokerage model by facilitating direct, transparent communication between buyers and sellers ensuring better cultural alignment, stronger offers, and smoother transitions.
Matt’s expertise comes from deep, hands-on experience. He played a pivotal role in scaling a dental support organization (DSO) from 20 to over 70 locations, growing its valuation from $70 million to over $275 million. That journey gives him rare insight into how dental groups think, how deals are structured, and what it truly takes to maximize practice value.
He’s also the author of two foundational books:
The Dental EBITDA Handbook – A concise, 20-page guide that demystifies EBITDA and breaks down how it directly drives a practice’s market value.
The Art of the Dental Deal – A comprehensive playbook on scaling, valuing, and selling dental practices for top dollar, including step-by-step strategies for multi-million-dollar exits.
Whether he’s advising private practice owners or speaking at industry events, Matt is known for making complex financial concepts clear and actionable. His mission is to help dentists make confident, informed decisions while securing the best possible outcome for their life’s work.
